Labs / R&D by weareseventeen - creative studio specialising in motion design & moving image.
Welcome to the Labs, a space for ongoing research and visual development.
Labs allows our team's curiosity to thrive, to explore new technologies and experiment with new aesthetics. This focus on innovation and fostering new collaborations helps push our creative practice forward, ensuring we are always looking ahead.
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An experimental project putting the capabilities of Generative AI to the test and exploring the social and cultural implications of its rise.
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Unreal Experiments
The studio's first experiments with Unreal Engine, exploring landscapes and exterior lighting and texturing. Led by Gabor Ekes.
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The first part of an ongoing studio project. Aimed at getting everyone on our team away from their computers and their hands dirty, we gave a simple prompt: use studio photography to explore texture.
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An insight into Gabor Eke's powerhour and why it's so important to his workflow and creative practice.
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Leather Texture Study
Using real-world references we took a deep dive into the behaviours and textural qualities of leather, with the aim of creating an unexpected but believable short animation.
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Toppers
A multi-discipline collaboration. Using icons designed by illustrator Ryan Todd, designer and woodworker Harvey Lidbetter lathed the forms into flamboyant jar toppers. Our creative director, Jason Drew, loved these forms so decided to take them into 3D and create these playful little loops. Finishing the collaborative circle, sound designer Simon Pyke (aka Freefarm) created the amazing audio.
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Italian Futurism Explorations
WA17's Mario Ruggiero and Jason Drew explore Italian Futurism using simple geometric forms and sharp angles with a modern CG twist.
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