Toyota Entune

Animated Billboard

About

Saatchi & Saatchi LA asked us to design and produce this piece for a 140ft billboard on Vegas Strip that would play during this years’ CES (Consumer Electronics Show).
Entune is a new product which allows drivers to access their phones apps via their cars navigation console.

Apps

The film highlights each of the Entune applications that were available at launch and uses key motifs and elements that relate to the apps to ultimately form the individual letters of the final logo.