Straight from the most romantic nation on earth... Switzerland!
The latest creation from Swatch, this timepiece for lovers called for a playful campaign that would bring to life their culinary theme of ‘How to Cook up Love’. Celebrating everything from its cooking-inspired loops to its knife and fork hands, we wanted to really lean into the narrative of the product itself being made from a unique recipe.
Taking a tongue-in-cheek approach with our colourful retro art direction that matches that of the kitsch aesthetic of the product, our team cooked up a hearty serving of Key Visuals, Social Films and OOH Screens that would spread the love all over the world (for a bit) - from Hong Kong to Carnaby Street and Times Square to Amsterdam. We have no doubt there’ll be buns in ovens across the globe thanks to Swatch x WA17.