Cooked up with love, our latest campaign for Swatch is brought to life via kitsch retro aesthetics to mark their 2023 Valentine’s timepiece.
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Straight from the most romantic nation on earth... Switzerland!
The latest creation from Swatch, this timepiece for lovers called for a playful campaign that would bring to life their culinary theme of ‘How to Cook up Love’. Celebrating everything from its cooking-inspired loops to its knife and fork hands, we wanted to really lean into the narrative of the product itself being made from a unique recipe.
Taking a tongue-in-cheek approach with our colourful retro art direction that matches that of the kitsch aesthetic of the product, our team cooked up a hearty serving of Key Visuals, Social Films and OOH Screens that would spread the love all over the world (for a bit) - from Hong Kong to Carnaby Street and Times Square to Amsterdam. We have no doubt there’ll be buns in ovens across the globe thanks to Swatch x WA17. -
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Process & RnD
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Credits
- Client Swatch Group
- Design Direction and Animation weareseventeen
- Music & Sound Design Travis Hefferen
