Levelling up for Coca-Cola's latest global campaign in collaboration with League of Legends.
-
We were winning when we were asked to partner with Virtue Worldwide for the second time on Coca-Cola Creations' latest experiential, XP+ flavoured offering - Ultimate.
Immersing ourselves in the world of League of Legends, we created a set of teaser and Sensorial films that genuinely represented the hyper-cinematic LOL world, including authentic realisation of the crystals, a reimagined rift plus enhanced hex-tech magic. Pairing this with ultra-realistic Coca-Cola simulations and beautiful product renders, we created a visual feast and a story of true collaboration.
-
-
-
-
-
-
Process and R&D
-
-
-
-
-
-
-
-
-
-
-
-
-
![]()
![]()
![]()
![]()
![]()
![]()
-
Pitch Frames
-
-
-
-
-
-
-
-
-
-
Credits
- Agency Virtue Worldwide
- Music & Sound Design Box of Toys Audio
- Executive Producer Jade Annaw
- Executive Creative Director Stephen Simmonds
- Creative Director Jason Drew
- Senior Producer Christine Nguyen
- Junior Producer Olivia Tattersall
- 3D Artists Jason Drew,
- Chris Cousins,
- Gabor Ekes,
- Serhat Goktas,
- Alex Fernandez,
- Joe Maker,
- Alban Contrepois,
- Dan Fitzgerald
