Levelling up for Coca-Cola's latest global campaign in collaboration with League of Legends.
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We were winning when we were asked to partner with Virtue Worldwide for the second time on Coca-Cola Creations' latest experiential, XP+ flavoured offering - Ultimate.
Immersing ourselves in the world of League of Legends, we created a set of teaser and Sensorial films that genuinely represented the hyper-cinematic LOL world, including authentic realisation of the crystals, a reimagined rift plus enhanced hex-tech magic. Pairing this with ultra-realistic Coca-Cola simulations and beautiful product renders, we created a visual feast and a story of true collaboration.
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Process and R&D
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Pitch Frames
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Credits
- Agency Virtue Worldwide
- Music & Sound Design Box of Toys Audio
- Executive Producer Jade Annaw
- Executive Creative Director Stephen Simmonds
- Creative Director Jason Drew
- Senior Producer Christine Nguyen
- Junior Producer Olivia Tattersall
- 3D Artists Jason Drew
- Chris Cousins
- Gabor Ekes
- Serhat Goktas
- Alex Fernandez
- Joe Maker
- Alban Contrepois
- Dan Fitzgerald
