A fresh visual expression of AI for Microsoft.
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How can an AI tool be visually expressed in an unexpected and novel way? This was the primary question posed by Microsoft for this film.
We developed a narrative around sequencing relatable user interactions with the Viva platform, visually echoing contemporary interpretations of Microsoft’s UI while simultaneously offsetting this with tactile, organic and playful expressions of the practical enhancements that Copilot delivers.
We ensured the feel of the film represents the functionality of Viva, also embodying the effortlessness that the AI integrations bring to the user experience.
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Process & R&D
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Credits
- Client Microsoft
- Agency Spin Creative
- Director's Cut Sound Megalithic Sound
- Director / Creative Director Jason Drew
- Creative Director Gary Roberts
- Senior Creative Producer Nehanda Roberts
- Executive Producer George Alexander
- 3D Artists Jason Drew
- Chris Cousins
- Stee Shaw
- Will Baldock
- Santi Zoraidez
- Federico Piccirillo
- Daniel Medina
- 2D Design David Davies
