Viasat came to us to design and produce this seasonal ident for TV3 Denmark.
The brief was to create a magical paper world which would feel festive and seasonal but would also work after Christmas as a winter themed ident.
The piece follows the same structure as the current TV3 idents with the action ultimately resolving to reveal that it has all taken place within a self-contained world that surrounds the logo.
Our goal was to create a piece that felt crafted and detailed and we spent a great deal of time at the early stages of the project on the character and elements development as well as ultimately hand painting every texture, crease and torn edge.
We lit the ident to feel warm and festive with a subtle hint of TV3’s brand colour that would suit the peaceful and beautiful scenes we’d created.