Sony MAX

Channel Package


Sony MAX is a 24-hour action and reality channel aimed at a male audience which launched across Africa this year.

Dixon Baxi were responsible for branding and design of the channel and approached us to help develop and then create the on-air package.


These 2 launch idents reinforce the idea of MAX being the place to find adrenaline fueled action and drama.

Each ID contains specific themes and motifs that relate to some of the channels key programming.


As with SET, Dixon Baxi came to us with their designs and layout for the kit, set us the task of bringing the package to life and then ultimately producing and delivering an extensive kit of parts that could be simply and practically rolled out to the channel.