Sony Entertainment Television is a brand new UK channel aimed at women aged 24 to 54.
We worked closely with creative agency, Dixon Baxi, who were charged with the responsibility of branding and designing the channel and came to us to help develop the on-air look, we then produced the entire package in-house.
The 3 launch idents are based on the brief of creating something extraordinary from the ordinary.
In reality, the end result ultimately became about creating moments of rich and lustrous glamour that would appeal to the channels female audience without alienating the male viewer.
Dixon Baxi designed the entire OSP kit and it was our task to develop this and then build, animate and deliver a practical and user friendly package consisting of everything from promo packaging and menu systems to navigation elements.