BBC Entertainment India

Diwali Idents


We were commissioned by BBC Worldwide to conceive and produce a set of seasonal brand idents for BBC Entertainment India that would embody the spirit of Diwali.

We conceived and produced 3 idents in all for the channel with the awesome Zelig Sound composing the soundtrack for the set.


Each ident is a different take on the interaction of beautiful Indian silks and light, which combine to create a feeling of abstract celebration.

All follow a simple theme of darkness becoming light, building to a crescendo of colour, movement and excitement.

Design Development