BT Vision Christmas 2011

On-Air Package

About

This is the third On-Air Christmas package we’ve created for BT Vision.
Again the brief was simple – avoid all the obvious Christmas clichés.

We ultimately produced and delivered a package of generic and themed idents, promo and navigational elements as well as a kit of parts for the off-air print work.

Box of Toys Audio created the perfect soundtrack for the package.

Approach

We conceived and developed an abstract package for the platform with the warmth and magic of winter at its core, where we would aim to convey the atmosphere and beauty of the season.

Development

Our first task was to develop and experiment with the technicalities of crafting an abstract ice world.

Working with thinking particles, displacement, sub-surface scattering and rendered with V-Ray in order to create the living crystals.