Betfair

On-Screen Identity

We designed and developed the new on-screen visual language for Betfair, the worlds largest online betting exchange.

The core brand value that is translated on screen is the ‘thrill' of betting. The rippling pulse which embodies this theme forms the essence of their entire on-screen toolkit of stings, loading bumpers and endboards which are used to book-end all their online, in-app and on-air content.