BBC Knowledge

Brand Vignette

Why

BBC Worldwide came to us with a script full of interesting facts for a series of brand vignettes for their factual entertainment channel BBC Knowledge.

We were asked to design and animate two spots that take us on a factual journey with a circular theme; exploring how circles keep cropping up in the history of the earth and ending with their very own circle; in the form of the BBC Knowledge logo.

How

We tried our best to avoid any swooping 3D camera moves and V-Ray Renders in these spots, and in doing so reminded ourselves just how much fun there is to be had in the land of 2D.

OK so there is a little 3D in there but we really concentrated on fluid transitions and nicely illustrated elements.