Another project with the lovely folk of Elmwood Leeds.
We designed and created this brand spot for Asda which will be used internally to educate staff of the core ideas and philosophies behind the supermarkets various product ranges.
Elmwood had established the story and the key messages of the piece.
Our first task was to design and create ways of representing the messages with a combination of clarity and warmth that would also reinforce the friendly nature associated with the company.
Also it had to be green!