ASDA

Brand Film

We designed and created this brand spot for Asda, which will be used internally to educate staff of the core ideas and philosophies behind the supermarkets various product ranges.

We collaborated with Elmwood Leeds, who had established the story and the key messages of the piece. Our first task was to design and create ways of representing the messages with a combination of clarity and warmth that would reinforce the friendly and trustworthy tone associated with the brand.